Ahrefs Backlink Checker - Ahrefs’ Backlink Checker shows you the top 100 backlinks to any website or URL without having to purchase other products.
Animalz Revive - Keeping your content fresh is one of the most important factors for SEO.
AnswerThePublic - AnswerThePublic scans blog posts, social media posts, and various forums for questions that people ask. It modifies those questions into keywords, offering a rich well for keyword planning for any business.
Bing Webmaster Tools - Bing Webmaster Tools is the most overlooked and insanely useful SEO platform.
Check My Links - Check My Links is a very powerful free tool that can really speed up the link-building process. The plugin quickly analyses the page you are currently viewing and finds and broken or invalid links.
Checkbot - It helps you fix broken links, eliminate duplicate pages, create readable URLs, avoids temporary redirects, and ensure that each page title has a unique name.
Chrome DevTools - Chrome’s developer tools are the best-kept free SEO secret. They let you research your competitors, check rankings for different regions, test your site on different (emulated) devices with different screen resolutions, track page load metrics, and so much more.
Dofollow Link Checker - You need to right-click on any link in a given blog post and inspect if the link attribute contains the rel=nofollow tag or not. Instead, I use Dofollow Link Checker to automatically check if a post from a website provides no-follow or do-follow links.
Google Analytics - Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Google Keyword Planner - Google Keyword Planner is still the best tool for understanding how people are using language to search.
Google My Business - GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.
Google Search Console - Google Search Console is a platform designed to inform you of how Google sees your website and provide you with feedback so you can improve and fix any issues on your site.
Google Tag Manager - Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
Google Trends - Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.
HARO - By signing up for HARO, you get sent queries from journalists at reputable publications in every vertical. Sending a quick response of just ~150 words can result in a do-follow link from a website with a Domain Authority of over 90.
Hunter - Hunter helps you quickly find email addresses, and with the free version, you get 50 free searches per month.
INK - INK is the free and offline combination of Yoast and HemingwayApp—two awesome tools. It’s an AI platform that analyzes your text in terms of SEO, grammar, and structure (SEO-wise). It makes writing easy and simple while keeping the SEO rules in mind.
Lighthouse - Lighthouse is an open-source, automated tool—integrated into Chrome’s developer tools—for improving the quality of web pages. It’s free, and you can run several audits including SEO and performance tests of your website.
Moz Keyword Explorer - Moz offers free tools for domain analysis and keyword research.
MozBar - MozBar provides a lot of at-a-glance data points that really matter to as a marketing professional. You can see any website’s Domain Authority, which provides an accurate picture of how well they rank
Rank Console - Monitor your Google rankings and links referring to your website for free with Rank Console.
Rank Math - Rank Math WordPress SEO plugin will help you rank higher in search engines.
Screaming Frog - The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key elements to analyze and audit technical and onsite SEO. Crawl 500 URLs for free.
SEO Minion - SEO Minion is a free browser extension that quickly allows you to see important SEO related information on a page. Everything from the number of images missing alt text to canonicals, the data is neatly displayed right there in the browser and gives you quick reference for diagnosis.
SEO Review Tools - SEO Review Tools and its chrome extension are super helpful for checking domain authority, finding duplicate content, optimizing content, checking backlinks, and technical analysis.
SEOPress - Optimize quickly and easily the SEO of your WordPress site. It’s always being updated with new features that meet the always-changing requirements of on-page SEO.
SEOquake - SEOquake is free and compiles all of the information that you could need about any given webpage. It’s a Chrome extension, and you don’t need to set it up in any way. Just with the press of a button, you are set up with complete information about a webpage.
SERP2CSV - SERP2CSV allows you to quickly grab all the SERPs and export them into a CSV document, which you can then use to run a bulk analysis in Ahrefs or SEMrush.
Serpstat - You can check keyword rankings and backlinks, track keyword rankings, and analyze competitors. You can see the basics for free—even for PPC.
SimilarWeb - SimilarWeb allows SEOs to see direct traffic, organic traffic, geolocation, and traffic from social of any indexed webpage.
Siteliner - Siteliner scans any URL and displays duplicate content and broken links in an easy-to-read format. You can drill down into the pages in question, resolve the issues, and export the results in a variety of formats. It’s lightweight, accurate, and detailed. It’s a great addition to any SEO toolbox.
SmallSEOTools Domain Authority Checker - This free SEO tool lets you check the domain authority of any website.
Soovle - Soovle lets you enter a keyword and generate a list of other popular keywords based on what people are searching for right now in Google, YouTube, Bing, Yahoo, and other search engines.
Thruuu - Thruuu analyzes up to 100 pages of Google’s search results and extracts (without any lines of code) all of the key information.
Ubersuggest - With this tool, you are able to conduct thorough keyword research, which is crucial for SEO work. It’s really intuitive and easy to use, even for non-technical marketers. It shows you the number of backlinks needed for a specific keyword to rank in the top 10, the difficulty of each keyword, related keywords and questions, an overview of posts ranking in the top 10, and daily ranking updates.
UENI - UENI creates an entire website with search-engine-friendly content included, all for free, just from filling out a three-minute form. It’s perfect for small and micro-businesses that don’t have time for creating content and doing SEO.
Valentin.app - Valentin.app is a simple tool that allows its users to get localized Google search results for any location they wish. It’s very useful for agencies and companies that work cross-borders but doesn’t want to physically travel to a remote location before performing a search.
Varvy SEO Tool - With Varvy, we can get access to data that most other free tools don’t show, including mobile-friendliness, missing alt text, HTTPS setup, robots.txt analysis, and much more.
WebSite Auditor - WebSite Auditor by Link-Assistant is great for finding on-page SEO problems with your website and using TF-IDF to discover how to beat your competitors’ posts.
Yoast SEO - Yoast SEO is one of the most widely popular WordPress plugins around and it's easy to understand why. Whether you're running a personal blog or you're an SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search-engine-friendly as possible.
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