FIFA's Business Model The World Cup is not just one of the biggest sports events in the world, but it is also a major source of FIFA's revenue. FIFA gains a lot from this and other events by selling television rights, marketing rights, and licensing rights, as well as revenue from ticket sales. Besides that, FIFA's costs are minimal, helping to ensure that the organization has as much money as possible to put back into the development of the sport itself. Key Takeaways  FIFA makes money through the sale of television, marketing, and licensing rights for football events like the World Cup.  Infrastructure costs for World Cup events are left up to host countries, keeping FIFA's expenses low.  In 2018, FIFA generated more than $4.6 billion in revenue.  As a nonprofit organization, FIFA invests the majority of its earnings back into the development of the sport of football (soccer)

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